Identify
Define the business threat, opportunity or policy issue requiring action.
Austin · Texas
Aegis
Advocacy
Business Development · Legislative & Regulatory Affairs
Strategic counsel for organizations navigating government, regulation and market complexity.
Positioned for complexity
Built for complex matters.
Aegis Advocacy provides senior-level counsel on complex matters through focused strategy, direct engagement and carefully selected strategic partnerships.
The firm advises across business development, government affairs, public relations and regulatory strategy, combining senior-level attention with a lean operating model designed to deliver work on time, on budget and with discretion.
Capabilities
Strategy through execution.
For more than three decades, Mark Bordas has represented Fortune 500 companies, trade associations and business interests across 27 states and Washington, D.C. That experience gives Aegis practical perspective in advancing client interests before legislatures and state agencies.
27
States plus Washington, D.C.
Multi-state experience, including Washington, D.C. Aegis brings practical perspective to matters that cross jurisdictions, regulatory systems and multiple state capitals.
California · Washington · Oregon · Idaho · New Mexico · Nebraska · North Dakota · South Dakota · Iowa · Montana · Arkansas · Utah · Wyoming · Missouri · Ohio · Texas · Louisiana · Michigan · Minnesota · Indiana · Illinois · Florida · Alabama · Mississippi · North Carolina · South Carolina · Georgia · Washington, D.C.
01
Government Affairs
Issue identification and policy trend analysis, legislative strategy, direct engagement and collateral materials development, integrated into an overall cohesive campaign calculus.
02
Public Relations
Strategic communications, issue positioning, media engagement and message coordination designed to support broader policy and organizational objectives.
03
Business Development
Opportunity development, strategic partnerships and market positioning where regulated industries, public policy and commercial priorities intersect.
04
Regulatory Affairs
Agency strategy, rulemaking engagement, implementation planning and practical navigation of overlapping state and federal requirements.
05
Multi-State Intelligence
Comparative statutory and regulatory analysis, identification of opportunities and threats through policy trendlines with business-model implications across states, monitoring of multi-jurisdictional proposals, creation of cross-state strategies and direct engagement on complex policy matters to derive maximum client value.
06
Coalition & Stakeholder Strategy
Engagement strategies for building coalitions with existing entities or developing new allies through association creation, stakeholder mapping, witness preparation and coordinated engagement around shared objectives.
Engagement model
Identify. Analyze. Strategize. Execute.
Aegis Advocacy follows a disciplined process: identify the issue, analyze the landscape, build the strategy and execute with precision.
Analyze
Understand the ramifications through the political, legislative and regulatory landscape.
Strategize
Establish a sound, cohesive course of action aligned with the client’s objectives.
Execute
Carry the strategy forward in a timely, professional manner with disciplined follow-through.
Leadership
Mark Bordas
Principal
About Aegis Advocacy
After two decades representing major corporations—including Fortune 50 companies and iconic American businesses such as Anheuser-Busch and Sears, Roebuck and Co.—Mark Bordas founded Aegis Advocacy LLC to deliver assertive, ethical representation through a more efficient boutique model.
The firm was built to handle complex—and at times controversial—matters that other firms may avoid, while leveraging selective strategic partnerships rather than permanent overhead. Over the course of his career, Bordas has managed more than 52 contract lobbyists across 27 states and Washington, D.C. Timely execution, disciplined budgets and discretion remain hallmarks of the firm.
Bordas has presented on best practices in government relations in Washington, D.C.; Chicago; St. Louis; São Paulo, Brazil; and Vancouver, Canada. He has also testified and appeared across a wide range of media formats, including at the LBJ Presidential Library in Austin for PBS.
Bordas holds an undergraduate degree in journalism and a master’s degree in public policy and management from The Ohio State University. He is also certified in mediation and alternative dispute resolution through The University of Texas School of Law.
Approach
Practical counsel.
Disciplined execution.
Judgment
Identify what matters, understand the implications and determine when to act.
Relationships
Build credibility over time and engage policymakers, stakeholders and partners with purpose.
Accountability
Do the work right, on time and on budget, with senior-level attention throughout.
Contact
Start a conversation.
For new matters, partnership inquiries or a confidential discussion, send a brief note below.